Insights
Practical thinking on technology and growth.
Short, honest articles on building software, using AI sensibly, automating operations and growing a business, drawn from the work we do every day.
When to build custom software, and when not to
Off-the-shelf tools are often the right answer. Here is how to tell when your business has outgrown them.
Read article →Building an MVP that's actually worth building
A minimum viable product should answer a question, not just ship features. How to scope one that teaches you something.
CRM automation: start with the process, not the tool
Automating a messy pipeline just makes the mess faster. A practical order of operations for CRM automation.
AI for growing businesses: where it actually helps
Skip the hype. A practical look at the places AI tends to earn its keep in small and mid-sized businesses.
Outsourcing vs hiring: how to extend your team without losing control
When to hire, when to bring in a partner and how to make an external team feel like part of yours.
LinkedIn lead generation without the spam
Automation can make LinkedIn outreach consistent or make it noise. The difference is in the system around it.
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